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About

About Create Agency

Create Agency is a talent management company in Los Angeles. We represent a focused roster of creators and streamers across gaming, roleplay, and live entertainment, and we handle their brand partnerships, contracts, and press.

Background

Kyle Hendrick founded the agency inside Create Corp, the studio and technology company behind Silly Little Game Show. That gives our clients a production studio, in-house streaming tools, and a first look when Create Corp casts its own shows.

Kyle still streams. Decisions about schedules, sponsors, and contracts are made by people who know how a live channel runs from the other side of the camera.

For brands, that means a shortlist of talent who suit the campaign and one team that manages it from contract to recap. For creators, it means a manager who knows your content and a roster small enough that you get proper attention.

Services

For brands and studios

Brands

  • Talent matching

    Send us the brief and the audience you want to reach. We come back with a shortlist from our roster and why each name fits.

  • Campaign management

    We handle scope, contracts, scheduling, creative briefs, and approvals with the talent. You have one contact from start to finish.

  • Live integrations

    Sponsored streams, in-game activations, and segments planned with streamers who play your genre every week.

  • Technology and builds

    When a campaign needs something built, we build it with your team in-house at Create Corp: stream overlays and interactive features, custom production tools, campaign systems, and games.

  • Reporting

    A recap after delivery covering reach, engagement, and audience response, with recommendations for the next flight.

For creators

Representation

  • Management

    Career planning and the business of running a channel: inbound requests, scheduling, rates, and long-term goals.

  • Brand partnerships

    We bring in sponsors that suit your audience, negotiate the fee and terms, and manage delivery with the brand.

  • Contracts

    Every agreement reviewed and negotiated before you sign, including usage rights, exclusivity, and payment terms.

  • Press

    Media outreach, interview requests, and a current media kit that brands and journalists can use.

  • Production and casting

    Access to the Create Corp studio and in-house streaming tools, and a first look when Create Corp casts its own productions.

Details

Founded by
Kyle Hendrick
Based in
Los Angeles, California
Part of
Create Corp
Represents
Creators and streamers in gaming, roleplay, and live entertainment
Works with
Brands, game studios, publishers, and gaming organizations and guilds
Services
Management, brand partnerships, contracts, press, production, technology and builds
Inquiries
Representation

Clients and partners